The objective of this campaign was to encourage companies to switch from legacy software systems to the newest version of Exstream’s document personalization software.

Exstream's competitors were asking their customers to migrate to a new software system within their brand, requiring a new system purchase.Collaborating with a team of other designers, I developed a campaign that countered the competitors' challenge— “Why Migrate When You Can Evolve to Dialogue v5?” The message was driven through direct mail, marketing collateral and trade magazine advertisements.