“The big game” took on a new level of energy when Blue Apron partnered with Stella Artois to develop a special edition Super Bowl box on an extremely short timeline.
Art direction of the creative team and collaboration with two external agencies on photo and video shoots resulted in a partnership that out-performed expectations for engagement based on customer surveys, box ratings and giveaways tracked through QR codes.
Creative Direction Michelle Snyder | Photography Mike Krautter | Prop Styling Sarah Vasil | Food Styling Cate Brown
RECIPE CARD FOLDER
Recipe card and belly band
CAMPAIGN MARKETING MATERIALS
Launch email, display ad banners, partnership apron giveaway