We shifted the format of these booklets from a large catalog of evergreen product information, to a more editorial approach in order to enhance engagement by educating Blue Apron wine subscribers on seasonal, ever-changing wine topics. Leading a small in-house team often required outsourcing art direction for this piece, so my objective was to maintain the consistency and elevated level of design across the series while working with a variety of art directors from issue to issue.

Creative Direction Michelle Snyder | Art Direction and Design Lauren Turnier, Alisha Petro, Devin Kelly | Photography Mike Krautter | Prop Styling Sarah Vasil